Click to enlargeSquare
1:11254 × 1254 · Facebook and Instagram feeds, Marketplace, search, profile feed
Covers every feed placement.
Meta Ads · LiveSummit × Echo Digital
Meta Ad Update
The creative and copy changes we agreed on the call on 10 August. These went live on 12 August and are running now, alongside the ad that was already going. The social posts have been switched over to match.
Live from 12 August
2 new creatives
1 copy change
Budget unchanged
Nothing here is locked in
It is all running, but none of it is permanent. If you want the wording, the image or the split changed, say so and we will change it. The only cost of a change now is that the test clock starts again from whenever we make it.
1What has changed
Three things changed, and one thing did not. The original ad is exactly as it was and is still running. Everything below went into a second ad running alongside it, so we get a clean read on which one performs better rather than losing the history on the ad that was already working.
Creative2Square and Story, same as now
StraplineRewordedThe yellow box on the image
Ad copyCTA moves upPhone and website to the top
Daily budget$10Unchanged, split $5 / $5
2The original ad
The creative that has been running since June. It is still live and completely untouched.
Click to enlarge
Click to enlargeStory
9:161080 × 1920 · Facebook and Instagram Stories and Reels
Runs alongside the square.
3The new ad, now running
The same two sizes, same layout, same brand furniture, same logo and contact block. Two deliberate changes to the artwork.
Click to enlargeSquare
1:11254 × 1254 · Facebook and Instagram feeds, Marketplace, search, profile feed
Same size, crop and layout as now. New strapline and background.
Click to enlargeStory
9:161080 × 1920 · Facebook and Instagram Stories and Reels
Same size, crop and layout as now. New strapline and background.
4What changed in the artwork
1
The yellow strapline
The line that positions the whole ad. It moves off nightly rentals and onto housekeeping generally, which is the groundwork for the residential push later this month.
NowWhistler’s Nightly Rental Cleaning Experts
→
NewHousekeeping Services Across Whistler
2
The background now shows the work
The current image is an empty property. The new one puts your team in it: one cleaning a window in a bedroom with the view behind, one vacuuming in the kitchen. Same rooms, same mountain shot up top, same colour treatment.
It reads as a cleaning company rather than a property listing, which is the point of the test.
5The written ad
One change, and one only. The call to action moves from the bottom of the text to the top, directly under the opening line, so the website and phone number are visible before the “see more” cut-off rather than after it. Every other word stays exactly as it is.
Running now
Your property. Guest-ready. Every single time.
Hosting in Whistler means your reviews live or die on what guests walk into. Summit Hospitality handles every departure clean with a 35-point inspection, same-day turnovers, and an inspection report with photos sent the moment your unit is ready — so you always know before your guest does.
✔ Same-day departure cleans timed to your check-in window ✔ 35-point inspection + photo report on every clean ✔ Damage flagged immediately — before the next guest arrives ✔ Linen management & amenity restocking included ✔ Booking calendar syncs directly to our system — no manual updates
Trusted by hosts and property managers across the Whistler corridor.
Get a quote → summithospitality.ca 📞 604-932-2001 · Whistler, BC
Proposed
Your property. Guest-ready. Every single time.
Get a quote → summithospitality.ca 📞 604-932-2001 · Whistler, BC
Hosting in Whistler means your reviews live or die on what guests walk into. Summit Hospitality handles every departure clean with a 35-point inspection, same-day turnovers, and an inspection report with photos sent the moment your unit is ready — so you always know before your guest does.
✔ Same-day departure cleans timed to your check-in window ✔ 35-point inspection + photo report on every clean ✔ Damage flagged immediately — before the next guest arrives ✔ Linen management & amenity restocking included ✔ Booking calendar syncs directly to our system — no manual updates
Trusted by hosts and property managers across the Whistler corridor.
| Field | On the new ad |
|---|---|
| Primary text | The same copy, with the call to action moved directly under the opening line |
| Headline | Housekeeping Services Across Whistler |
| Description | Summit Hospitality offers vacation home cleaning services for strata properties, property managers, and individual condo owners |
| Button | Learn more |
| Destination | summithospitality.ca |
6One thing to confirm
Your call
Keep the opening line identical on both ads?
Both ads open on “Your property. Guest-ready. Every single time.”, and the new one keeps it word for word, so the only difference in the text between the two is the call to action moving up.
That is the cleaner test, because it leaves the new image and the new strapline as the things being measured, which is why it is running that way. If you would rather we tried a different opening line on the new one, it is a quick change to make.
- Leave it identical. Nothing to do, it is already running this way.
- Try a different opening line. I will send wording options and swap it in.
7How it is running
Two ads, side by side, on an even split, both live now. The original ad was not edited at all apart from its daily budget, so its history and learning stay intact. The new creative sits in a second ad set inside the same campaign.
Ad A · the original
General Promo Campaign · Whistler +17km
$5 /day
Exactly as it was. Same image, same strapline, same text, call to action at the bottom. Nothing about it changed except the budget, from $10 down to $5 to make room for the test.
Ad B · new
General Promo · Housekeeping V2 · Whistler +17km
$5 /day
New background and new strapline, with the call to action moved to the top of the text. Same targeting, placements, optimisation and schedule as Ad A, with one small platform-forced exception noted below.
Total spend stays at $10 / day, exactly what it was before.
The next month, in two phases
Deliberately split into a fair test and then a real-money decision, so by the time we sit down next month you have both: a clean like-for-like comparison, and Meta's own verdict on top of it.
1
Phase one · two weeks on an even budget, from today
Both ads get exactly $5 a day. Neither is handed an advantage, so whatever separates them is the creative and the copy rather than the spend. This is the part that gives you a fair read on each.
2
Phase two · from 26 August, Meta decides
The even split ends and both ads move into a single group carrying the whole $10 a day, which lets Meta push spend towards whichever one is actually performing instead of us holding it level. This is already scheduled and happens automatically, the same approach we used on the video test for Sierra.
3
At the meeting · both halves of the picture
You will see the two weeks of matched spend, which tells you how each ad performs on a level footing, and then which one Meta backed once it was free to choose, and by how much. The second part is often the more useful signal, because Meta is optimising against far more data than we can see.
Settings that do not change
- Campaign. Same campaign, same engagement objective, same auction buying.
- Audience. Whistler +17km, ages 27 to 65, same location and Advantage settings.
- Placements. The same Facebook and Instagram placements, feed through to Reels.
- Optimisation. Post engagement, impression billing, same 1-day click attribution.
One exception, for transparency. Meta no longer allows a new ad set to use the Instagram Explore Home placement without also selecting Instagram Explore, so the new ad set carries both. That is one extra placement against the existing ad set, which is left exactly as it is.
8The social posts have changed too
The same new creative is now doing the organic work as well, so the ads and the feed are saying the same thing rather than two different things.
1
The feed post has been replaced
The branded post carrying the old “Whistler’s Nightly Rental Cleaning Experts” line has been taken down from both Instagram and Facebook, and the new version put up in its place, with the same call-to-action change as the ad.
Your regular content, the property shots and the review cards, is untouched and carries on as normal.
2
The story now runs four mornings a week
The new story creative goes out at 10am on Sunday, Tuesday, Thursday and Saturday, on both Instagram and Facebook. The previous story schedule has been switched off, so it replaces it rather than adding to it.
9What happens next
1
Tell me if you want anything changed
The opening line above is the one open question, but the same goes for any of it. Nothing is locked in just because it is live.
2
Otherwise, nothing needed from you
It runs as it is, the switch to Meta deciding happens on its own on 26 August, and we go through both phases together at the next meeting.
Echo Digital
Prepared for Summit Hospitality Services · 12 August 2026
Live as of 12 August · anything here can still be changed