Install Photos, Posts & Ads · October 2026Sierra Lights × Echo Digital

Sierra Lights

Rob's photos from the first installs, put to work: on the Christmas Lights Google profile, in the posts going out from now to December, and in the ads. Also the Google Ads budget for the season ahead.

Updated October 9: the earlier lights posts and photos are out, four of Rob's newest photos are in, Option B is running in the ads with both lines, Reels 2 and 4 are running as ads too, and every ad now carries the $150 early season offer.

Google profile Social posts Meta Ads Google Ads Posts · Oct 11 to Dec 14, 2026

1The Google Profile

Every photo on the Sierra Christmas Lights Whistler profile now comes from Rob's shoot: the eight picked from it, and one of his newest night shots as the cover. They show the crew at work on real installs and a finished display lit up, which is what people look through when they find the profile on Google Maps.

Reviews

Reviews are the quickest way up the map results now the photos are in. This link opens the review box for the Christmas Lights profile directly, ready to send to clients:

Leave a review for Sierra Christmas Lights Whistler

2Social Posts

Twelve lights posts using Rob's photos are scheduled on Instagram, Facebook and the Christmas Lights Google profile, from October 11 to December 14. Every lights post this season now uses his photos. Five go out in October while the installs are under way and before the searching starts, then about one a week to mid December.

Lights posts12all with Rob's photos

First oneOct 1110:00 AM

Earlier lights posts0all five taken out

The twelve lights posts

Sun, Oct 11

Holiday light season is underway, with the first installs of the year already up. Bookings for this season are open now.

Click the link in bio for more info and how to book.

#whistler #squamish #sierraservices #christmaslights #holidaylights #whistlerchristmas

Wed, Oct 14

No ladders, no tangled strings and no evenings on the roof. The crew handles the whole install, so the only job left for you is enjoying them.

Click the link in bio for more info and how to book.

#whistler #squamish #sierraservices #christmaslights #holidaylights #lightinstallation

Mon, Oct 19

Trees, posts and railings take lights just as well as a roofline does. Every display is designed around the property it is going on.

Click the link in bio for more info and how to book.

#whistler #squamish #sierraservices #christmaslights #holidaylights #outdoorlighting

Fri, Oct 23

Commercial grade warm white LEDs, with the wiring kept out of sight. Up close, a clean install comes down to the details.

Click the link in bio for more info and how to book.

#whistler #squamish #sierraservices #christmaslights #holidaylights #whistlerhomes

Tue, Oct 27

Christmas light installation books up early, and the best dates go first. Now is the time to get a spot held for this season.

Click the link in bio for more info and how to book.

#whistler #squamish #sierraservices #christmaslights #holidaylights #whistlerchristmas

Tue, Nov 3

Nothing to buy and nothing to store. We supply the lights, look after them all season and keep them stored for next year.

Click the link in bio for more info and how to book.

#whistler #squamish #sierraservices #christmaslights #holidaylights #lightinstallation

Sun, Nov 8

Installs are underway. Posts and pillars are wrapped tight with even spacing from top to bottom, so the whole entrance glows.

Click the link in bio for more info and how to book.

#whistler #squamish #sierraservices #christmaslights #holidaylights #lightinstallation

Fri, Nov 13

Big rooflines and timber frames are all part of the job. The Roofline package starts from $600 + tax, with one price and nothing added on later.

Click the link in bio for more info and how to book.

#whistler #squamish #sierraservices #christmaslights #holidaylights #whistlerchristmas

Fri, Nov 20

Every display runs on a timer, so the lights come on each evening without anyone touching a switch. We check them through the winter too.

Click the link in bio for more info and how to book.

#whistler #squamish #sierraservices #christmaslights #holidaylights #outdoorlighting

Tue, Nov 24

Not sure how it will look? We can send a mock-up of your own home lit up before you commit to anything.

Click the link in bio for more info and how to book.

#whistler #squamish #sierraservices #christmaslights #holidaylights #whistlerchristmas

Wed, Dec 2

There is still time to have lights up for the holidays. Get in touch to check which dates are still open this season.

Click the link in bio for more info and how to book.

#whistler #squamish #sierraservices #christmaslights #holidaylights #whistlerchristmas

Mon, Dec 14

Lit eaves against a dark afternoon is what the season looks like up here. Installed, maintained and removed, all handled.

Click the link in bio for more info and how to book.

#whistler #squamish #sierraservices #christmaslights #holidaylights #whistlerhomes

How the Instagram feed will look by December 14

LightsMon, Dec 14

Fri, Dec 11

Tue, Dec 8

Sat, Dec 5

LightsWed, Dec 2

Sun, Nov 29

Thu, Nov 26

LightsTue, Nov 24

Mon, Nov 23

LightsFri, Nov 20

Tue, Nov 17

Sat, Nov 14

LightsFri, Nov 13

Wed, Nov 11

LightsSun, Nov 8

Thu, Nov 5

LightsTue, Nov 3

Mon, Nov 2

Fri, Oct 30

LightsTue, Oct 27

Sat, Oct 24

LightsFri, Oct 23

Wed, Oct 21

LightsMon, Oct 19

Sun, Oct 18

Thu, Oct 15

LightsWed, Oct 14

Mon, Oct 12

LightsSun, Oct 11

Fri, Oct 9

Posted Tue, Oct 6

Posted Sat, Oct 3

Posted Wed, Sep 30

Lights post, Rob's photoAlready plannedAlready postedNewest first, as on the profile

The earlier lights posts

The five earlier lights posts are out. Rob's photos 254, 263, 266 and 267 took their places on October 27, November 8, November 20 and December 14, and the December 7 post moved to December 2, so a post still goes out every three days through the season.

Two review posts that mention Christmas lights also go out on November 14 and December 11, and a Christmas message on December 23. Every lights post now goes to the Christmas Lights Google profile as well as Instagram and Facebook, so that profile shows regular activity through the season.

3The Photos and Videos in the Ads

Option B is running, in both lines: "Stay off the ladder" and "Full Service", with the lights border flashing like the current ads. Rob's Reels 2 and 4 are running as ads too, one in each line. Everything is in the same campaign, on the same $25 a day, alongside the ads that were already running, so Meta can show more of whichever gets the better response.

The early season offer

Every ad now has the offer in its text, straight after the opening line:

"Get $150 off your first season when you book before November 1."

It is in the wording only, not on the images or the posts, and it comes off the ads on October 31 when the offer ends.

The Google search ad shows it too, as a "$150 off Your First Season" promotion and a "$150 Off, Book by Oct 31" line under the ad. Both are set inside Google to stop after October 31.

Option BDesigned photo ads, in the style of the current ad

Live: "Stay off the ladder"

Stay off the ladder this year. Get $150 off your first season when you book before November 1. Sierra has looked after 500+ properties across the Sea to Sky for over 15 years. Commercial-grade warm white LEDs, hidden wiring and a timer set for you. Packages from $600 + tax.

Rated 5.0 on Google Learn more

Shown as Meta renders it: the Facebook feed (left) and Instagram Stories (right).

Live: "Full Service"

Holiday lights, fully taken care of. Get $150 off your first season when you book before November 1. We design, install and look after your holiday lights all season, then take them down and store them for next year. Nothing to buy and nothing to store. Serving Whistler, Squamish and Pemberton.

Full Service Holiday Light Installation Get quote

Shown as Meta renders it: the Instagram feed (left) and Instagram Reels (right).

ReelsRob's Reels 2 and 4

Live: Reel 4, "Stay off the ladder"

Rated 5.0 on Google Learn more

Shown as Meta renders it before the video plays: the Facebook feed (left) and Instagram Stories (right).

Live: Reel 2, "Full Service"

Full Service Holiday Light Installation Get quote

Shown as Meta renders it before the video plays: the Facebook feed (left) and Instagram Reels (right).

The call to action

Each reel carries Meta's own button, "Learn more" or "Get quote", so Rob's logo ending stays as it is. They play full screen in Stories and Reels, and cropped to fit in the feeds.

Everything running now

Ad	Headline	Button
Reel 4: "Stay off the ladder"Video, Rob's Reel 4	Rated 5.0 on Google	Learn more
Reel 2: "Full Service"Video, Rob's Reel 2	Full Service Holiday Light Installation	Get quote
Option B: "Stay off the ladder"Designed photo, flashing border	Rated 5.0 on Google	Learn more
Option B: "Full Service"Designed photo, flashing border	Full Service Holiday Light Installation	Get quote
September ad: "Full Service"Flashing border design	Full Service Holiday Light Installation	Get quote
September ad: "Stay off the ladder"Flashing border design	Rated 5.0 on Google	Learn more
September ad: "See your own home lit up"Flashing border design	Your Home, Lit For The Season	Get quote

4Google Ads

The Christmas lights search campaign has been raised to $10 a day, up from $6, so it is ready for the searches that build from early November.

Daily budget$10up from $6

Spent so far$32.07Sep 28 to Oct 5

Days held back by budget0since September 29

The read

Google only spends when somebody searches and clicks, so at this time of year it uses what the searches allow, about $4 a day so far. The higher budget means that once the searching picks up after Halloween, the ad keeps showing through the day instead of stopping when the budget runs out.

5Next Steps

Rob's next video

The next video from Rob goes into the campaign the same way once it's in. Reels 2 and 4 also go out as posts on Instagram and Facebook.

The website photos

Your pick of Rob's newest photos for sierralights.ca, including the Drew Drive edit for the top of the homepage, and they go onto the site.

Reviews

A handful of reviews from real clients on the Christmas Lights profile, using the link in section 1.

Read-only snapshot Photos: Rob Perry, October 1, 2026. Schedule: Echo Digital, as of October 9, 2026. Ad previews rendered by Meta. Google Ads: campaign "Whistler - Christmas Lights". Prepared by Echo Digital.